Xbox 3

With the Xbox 360 (literally) burning in our living rooms, and Xbox 1 still going well, no competition for the 360 yet being released, Microsoft already works on the next generation console.

Chris Lewis, head of Xbox Europe:
Asked whether preliminary work had begun on the next, next-gen, Lewis nodded in agreement with the view that “as soon as you develop something, it’s old”, and said: “Of course we’re thinking about that… we’re constantly thinking about the next thing, we have to. It’s my point about complacency – you can’t sit back on your laurels in this business – the consumer won’t let you, the developers certainly won’t let us. So that’s happening right now.”

However, Lewis stressed that he thinks the lifecycle of 360 will be longer than that of Xbox 1 – which would mean 360 will be hot right into 2010 – and added that 360’s design is inherently customisable: “We want to give people the chance to continue to expand – either through accessories or storage, or the Live which continually evolves and broadens – 360 can evolve in its own right, and that’s an important step that we took beyond [Xbox 1].”

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